It seems that to attract attention these days you have to summarise your idea and intent into a single syllable. Ever since Gladwell's Blink, it seems that every book I pick up follows the same pattern:
Sway - the Irresistable Pull of Irrational Behaviour - Brafman & Brafman
Nudge - Improving Decisions About Health, Wealth, and Happiness - Thaler & Sunstein
Yes! - 50 Secrets from the Science of Persuasion- Cialdini, Goldstein, Martin
Sway - the Irresistable Pull of Irrational Behaviour - Brafman & Brafman
Nudge - Improving Decisions About Health, Wealth, and Happiness - Thaler & Sunstein
Yes! - 50 Secrets from the Science of Persuasion- Cialdini, Goldstein, Martin
Spark - The Revolutionary New Science of Exercise and the Brain - Ratey & Hagerman
Then if we up the word count consecutive notches we have:
Brain Rules - 12 Principles for Surviving and Thriving at Work, Home, and School- Medina
The Dip - The Extraordinary Benefits of Knowing When to Quit (and When to Stick) - Godin
The Dip - The Extraordinary Benefits of Knowing When to Quit (and When to Stick) - Godin
Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck - Heath & Heath
A Mind of its Own - How Your Brain Distorts and Deceives - Fine
Any others I can add to the list?
I'll post back a revised summary of your suggestions.
2 comments:
Slow, Flow, Simplicity - there's loads more.
Slow and Flow are good additions, Donald. Though last I looked "Simplicity" had 4 syllables and so doesn't count as a monosyllabook :-) Good book nonetheless.
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