Sunday, 19 October 2008


It seems that to attract attention these days you have to summarise your idea and intent into a single syllable. Ever since Gladwell's Blink, it seems that every book I pick up follows the same pattern:

Sway - the Irresistable Pull of Irrational Behaviour - Brafman & Brafman

Nudge - Improving Decisions About Health, Wealth, and Happiness - Thaler & Sunstein

Yes! - 50 Secrets from the Science of Persuasion- Cialdini, Goldstein, Martin

Spark - The Revolutionary New Science of Exercise and the Brain - Ratey & Hagerman

Then if we up the word count consecutive notches we have:

Brain Rules - 12 Principles for Surviving and Thriving at Work, Home, and School- Medina

The Dip - The Extraordinary Benefits of Knowing When to Quit (and When to Stick) - Godin

Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck - Heath & Heath

A Mind of its Own - How Your Brain Distorts and Deceives - Fine

Any others I can add to the list?

I'll post back a revised summary of your suggestions.


Donald Clark said...

Slow, Flow, Simplicity - there's loads more.

Lars Hyland said...

Slow and Flow are good additions, Donald. Though last I looked "Simplicity" had 4 syllables and so doesn't count as a monosyllabook :-) Good book nonetheless.