Sway - the Irresistable Pull of Irrational Behaviour - Brafman & Brafman
Nudge - Improving Decisions About Health, Wealth, and Happiness - Thaler & Sunstein
Yes! - 50 Secrets from the Science of Persuasion- Cialdini, Goldstein, Martin
Spark - The Revolutionary New Science of Exercise and the Brain - Ratey & Hagerman
Then if we up the word count consecutive notches we have:
The Dip - The Extraordinary Benefits of Knowing When to Quit (and When to Stick) - Godin
Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck - Heath & Heath
A Mind of its Own - How Your Brain Distorts and Deceives - Fine
Any others I can add to the list?
I'll post back a revised summary of your suggestions.