Showing posts with label book recommendations. Show all posts
Showing posts with label book recommendations. Show all posts

Sunday, 19 October 2008

Monosyllabooks

It seems that to attract attention these days you have to summarise your idea and intent into a single syllable. Ever since Gladwell's Blink, it seems that every book I pick up follows the same pattern:

Sway - the Irresistable Pull of Irrational Behaviour - Brafman & Brafman

Nudge - Improving Decisions About Health, Wealth, and Happiness - Thaler & Sunstein

Yes! - 50 Secrets from the Science of Persuasion- Cialdini, Goldstein, Martin

Spark - The Revolutionary New Science of Exercise and the Brain - Ratey & Hagerman


Then if we up the word count consecutive notches we have:

Brain Rules - 12 Principles for Surviving and Thriving at Work, Home, and School- Medina

The Dip - The Extraordinary Benefits of Knowing When to Quit (and When to Stick) - Godin

Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck - Heath & Heath

A Mind of its Own - How Your Brain Distorts and Deceives - Fine

Any others I can add to the list?

I'll post back a revised summary of your suggestions.