Augmenting reality - technology is going invisible

Here's my article, just published on Trainingzone as the headline story, exploring how augmented reality and mobile technology promise to radically improve learning effectiveness. Would value your comments and feedback.
--------------

The pace of technological innovation continues to surprise. This week reports suggest that, in theory at least, it will be possible to create new materials that divert light around themselves to render objects invisible. The magical cloaks of Harry Potter (also in the news this week), no longer seem so far-fetched.

The technology of today, however, is also striving for invisibility. It's getting smaller, more integrated and embedded into the world around us. As a result the way in which we interact with it is changing in fundamental ways. This Christmas, one of those must-have gifts is Kinect, the add-on for Microsoft's X-Box game console. Kinect drops the need for a physical controller meaning the user can play a game simply by waving their arms, hands, legs or any other body part for that matter. The reported levels of engagement this generates are profound as the suspension of disbelief, so core to game-play, is deeper and more sustained.

This gesture-based control is all around us, on our smartphones, tablets, touchscreen laptops, TVs and as things develop, on any appliance or surface that needs a communications interface of some sort. But that's not all, technology is becoming wearable in the form of heads-up display glasses that let you watch movies on what feels like a virtual 52" TV screen, cameras that record everything you say and do, storing it in your 'life-cache' or streaming it straight to Facebook for all to enjoy. All this breaks down the barriers between real and virtual worlds.

In fact we can 'augment reality' with applications on our phones that can automatically annotate the world around you (as seem through your camera lens) with useful, contextualised information that helps make better sense of your surroundings and so inform the choices you make. While many of these applications (Layar and Google Goggles are two such examples) are entertainment-oriented and aimed at promoting social sharing or marketing, the additional potential for learning and performance support cannot be ignored. For example, a neat barcoding technology called QR codes, can be used to tag a physical space and with the simple process of pointing your camera phone at the code can automatically call up information stored online that is relevant to that physical place. This is a great way to help new staff navigate around their new workplace, to provide specific health and safety advice for instance or explain how shared equipment works (removing paper jams from the printer perhaps?). Direct links to short 'show me' videos or photos can quickly answer problems or questions and save time for all concerned.

 

As technology becomes transparent – invisible even – we can seamlessly integrate it into our everyday actions, providing valid access to supporting information and guidance. For example, BMW created an intriguing proof of concept video demonstrating how a car mechanic can use heads-up display glasses to guide them through maintenance procedures on a car. The benefits are tremendous as it means a mechanic can service a wider variety of models and handle what are increasingly complex engine systems. It reduces the pressure for "just-in-case" training and emphasises "just-in-time" support. Much of this is not conceptually new. For example I was involved in a similar project in 1992 for Iveco to design a very similar performance support system for truck mechanics which used video to show how to dismantle, fix and reassemble engine systems. What is different is that the technology now is faster, connected, cost-effective, mobile, even wearable.

 

The smartphones and games consoles of today set new precedents for those of us working within learning and development. We can start to break out of the relatively static classroom and design learning support that is location-aware, tapping into shared expertise at the time it has most context and give immediate support on actions taken. This immersive experience is more memorable, actionable and potentially removes the issue of training transfer back into the workplace – there is no need to transfer as you are essentially already there.

 

The design implications are significant and challenge the more structured approach to instruction. Indeed game design offers a powerful motivational model that encourages repeated practice and mastery. Levelling up and achievement systems successfully compel us to try and better ourselves each time. Some of these game environments are becoming incredibly rich and sophisticated, and are hugely effective learning environments, accurately simulating specific real world scenarios.

It is no coincidence that the military, medical and aviation fields are leading in this area given the life and death nature of their respective fields. But as the technology becomes more accessible, this is spilling into other areas such as construction, health and safety, customer service, performance management, contract negotiation and other real-world, complex interactions that many more of us engage in. These simulations don't necessarily have to involve high end 3D graphics and complex artificial intelligence. By using technology to augment the real world around us, we can even more realistically recreate specific situations to test and train responses, working together with the support of other peers and experts, even if they are not physically present alongside us.

 

This is not to say this is entirely for the better. There is always a need for balance and blend. But being able to economically extend our support beyond the natural constraints of the scheduled training event in a classroom can deliver far more effective learning experiences and deliver significant performance improvements to the individual and organisation as a whole.

The catalyst to accelerated learning and performance

Here's my article just published on Trainingzone, recorded here for your comment.
-----
Lars Hyland explores how social tools can be harnessed to deliver a more engaging and effective learning experience.

• The experiential divide between using online technology externally and internally within organisations
• Using the crowd to accelerate learning and innovation
• Three ways to begin nurturing self-learning, self-motivated communities

It seems not a second goes by without some form of social media clamouring for our limited attention, whether it is on our desktop or smartphone. The speed at which we have access to the latest news and information is now literally instant (I assume most of you will have by now experienced the spooky nature of Google Instant search, if not give it a try). The irony is that while this may be true for us as internet consumers, in a workplace context the pace and access to available knowledge and tools is often much slower, hidden behind confusing interfaces and bureaucratic barriers. As a result it can lose much of its value when it comes to that crucial moment of application. 

The experiential divide

The learning management system (LMS) can often fall into this trap, struggling to be perceived by its intended audience as valued learning gateway, instead relegating itself to a distributor of tracked learning events, typically compliance related. Clearly this still plays an important role but perhaps, like plumbing, the LMS should be invisible and increasingly vendors do allow more distributed access to the valuable content it holds. However too often users are forced to engage with systems and content that just doesn’t sustain the required motivation to learn and apply as intended.

This experiential divide is beginning to create real tensions, as employees look for and find ways to circumvent sanctioned communication channels. Many of these are social tools (such as Twitter, Facebook, Linkedin) and the very fact that these are being proactively searched out and used suggests that organisations are missing out on huge productivity benefits.

Crowd Accelerated Learning

A worldwide exemplar of the catalytic effect of social learning is TED (www.ted.com). TED has grown from a fairly exclusive gathering of thinkers, artists and experts sharing their latest thinking in 18-20 minute talks. Under the stewardship of Chris Anderson, TED opened up access to these using online video which has led to vast, self-fuelled growth in participation through an extended network of TEDx events held around the world. This experience has led Anderson to notice a definite acceleration effect in the learning process for those involved – he calls it Crowd Accelerated Learning or Crowd Accelerated Innovation. As more and more people around the world create videos sharing their expertise/skills/latest thinking which in turn is inspiring others to be better. As a result, he reflects on the wider implications this has for education and training:

“We’ve actually got to bring back real creativity and find a way of nurturing that in the education process. In the age of Google the notion of having to cram all these little brains with facts is bonkers. What’s needed is to build skills like how do you stimulate people to ask the right questions? How do you stimulate people to have a meaningful conversation? To think critically? What are the lenses you give people to think about the world?”

These are big questions, and are just as valid to consider within organisations, teams and across your own professional network, as it is on a societal level. Consequently, as learning professionals we need to be mindful of what behaviours social media can catalyse within our own domains of influence, and determine what these mean for how we design learning experiences going forward. A more specific example is Jove (www.jove.com) an online Journal of Visualised Experiments aimed at the scientific community. It uses videos to show in detail the method and results of experiments. This sharing is rapidly accelerating innovation as there is less duplication of effort and the community builds on each others efforts in a healthily collaborative, yet positively competitive basis.

So how can we foster similar virtuous circles within our own communities? Well it would be misleading to say it is easy, especially when working within a corporate culture that may have deep-seated aversions to sharing its knowledge and capabilities in a more open fashion. But here are three suggestions on how and where to begin nurturing self-learning, self-motivated communities.

1)      Start with the new joiner experience

New employees can be catalysts for wider culture change across your organisation. Delivering a social learning experience as a backbone to your onboarding experience can dramatically reduce the time to competence, reinforce best practice behaviours (sidestepping accepted common practice), while allowing new staff to much more rapidly build their professional networks across the organisation. One US insurance company redesigned the onboarding experience for their underwriters which included active participation within an online community across an eight month period, including weekly assignments, online coaching and shared experience roundtables. This resulted in a drop in attrition levels from 50% to 10% and crucially, each successful participant was underwriting $40 million of business, which previously would have taken nine years of experience to reach. That has the capacity to be truly transformational in terms of business performance.

2) Think “campaign” not “course” in all your designs

When designing a training experience break it down into a more extended campaign of activities that are aligned with opportunities to practice and share the results with a network of peers, mentors and experts, transferring learning into active performance. Putting a social thread throughout the programme can help identify those who need additional encouragement and support and enable those who can move faster to build their expertise and experience at their own pace.

3) Bring staff and customers together in a shared learning experience

Social learning can be used to cut across silos and bring fresh thinking to communities. The most radical approach is to open up to the customer and involve them in the learning process of improving your products and services. Providing a forum for listening, contributing, explaining and reaching a new level of shared understanding reinforces both customer loyalty and staff engagement. Starbucks has had tremendous success with its My Starbucks Idea (http://mystarbucksidea.force.com/) site where customers can contribute ideas for improvement and see them being seriously evaluated and implemented. This concept can be taken inside the organisation too. We all have internal customers and using similar tools to draw out what really makes a difference in real and perceived levels of service focuses limited time and resources on what matters most. This could transform your standing within the organisation.

Opening up

So as Chris Anderson of TED says, it is time to “invite the crowd, let in the light and dial up the desire”. In other words, leverage social tools and techniques to open up access to knowledge and expertise, remove unnecessary barriers and nurture a community that sees the powerful value of creating and sharing. A more fitting definition of accelerated learning, don’t you think? 

Back in blog seat - it's getting lively out there...

It's been a while - 6 months in fact - since I last posted on this blog. This is largely due to lots of activity in the day job and a preference for Twitter as a platform for comment and sharing of useful links etc... (you can follow me on here). I've also published a number of articles in printed journals/magazines and been remiss in posting up here due to the now confusing delay between writing and publication (so much more instant online but you know that already).

Anyhow, I am back in the blog seat and will start with referencing a couple of recent posts from Charles Jennings and Donald Clark. Charles tackles an important point about the difference between instructional design and interactivity design and its effect on long term learning and performance support. Donald lays out some techniques to tackle the longstanding poor levels of retention that result from most learning/training activities.

I've been promoting these ideas for some time and thought it would be useful to supplement these recent posts with some still very relevant articles I wrote dating back to 2006 when I put forward the concept of "Less Learning More Often" while in the US with Charles and many discussions with Donald over the years.

Links are below and would welcome your comments as usual.


Less Learning More Often

Transfer of Learning - Missing in Action

Ubiquitious Performance Support

Also a slide deck that promotes consideration of the spacing effect:

Lars Hyland Webinar 090709 Re-inventing the E-learning Experience

KnowHow to KnowNow

What a difference one letter change makes to that old term “knowhow”. KnowHow meant retaining knowledge in your head so you could apply it at some undefined point in time in the future. While clearly there are basic skills and knowledge that we need to retain internally it is often a fallacy to think that short term, event driven training will be retained long enough, and in a good enough state, to be actioned confidently and competently at the point of need.

As we firmly move into an always online world our old assumptions of having to carry everything in our heads can and is being fundamentally challenged. Knowhow shifts emphasis from retaining facts and more to knowing how to find and fetch what you need when you need it. I call that “KnowNow”. That “N” that makes all the difference is the Network: the network of knowledge sources, people and tools that enable us to perform more reliably at precisely the time we need to. It represents a firm shift towards real time ubiquitous performance support.

Is this science fiction? Not really. Just look at the behaviour of anyone with an iPhone loaded with apps. On the immediate horizon is Augmented Reality – which in real time adds digital support to the immediate location you are in. All driven through your smartphone, which if you don’t have one now, you will do within 2 years.
KnowNow also represents a deeper understanding of how our memories really work and how technology can be used to support better long term recall. By simply bringing learning closer to the point of action and acquisition of experience, then it inherently becomes more memorable. Harnessing the spacing effect also helps cement the key learning drawn from that experience.

While much of education and training still dwells on digitising traditional practices, the real prize is in fundamentally reinventing the way in which we support learning. Rather than get in the way with our “learning interventions” (a descriptive phrase that is all too true for all the wrong reasons) we should be building ways to nurture natural learning. This can only be done economically by putting available technology at the heart of our education and training systems, and not as some digital appendage to longstanding, unchallenged, habitual methods.

KnowNow – spread the word.

How to roll out knowledge to contact centres

Just published on the popular Trainingzone site. Comments welcome.
--------------
In a real-time business environment, how do you ensure staff are kept fully up to speed on new products and services, while also keeping customers happy? Lars Hyland outlines ways in which technology can improve knowledge, learning and communication in the pressurised environment of the contact centre.
It's hard to keep up, isn't it? Product cycle times are shrinking, in some industries down to a matter of weeks, with the frequency of product and service launches growing each year. Customers are demanding ever more variety and choice, with competition fierce for their money and attention.
Large organisations often struggle to communicate in as timely and consistent a fashion as they would like. Meanwhile, marketing pushes ahead, sometimes leaving sales and service staff struggling to service the resulting enquiries.
With the advent of the internet and the seemingly unstoppable race towards real-time communication, the stakes are raised even higher. So it's not surprising to read the results of the Customer Contact Association's 2009 membership survey indicating a strong trend towards customer self service. Essentially, this means providing the customer with information and services to answer their basic queries and conduct interactions with an organisation, without picking up the phone.
Interestingly, the expectations were not a huge reduction in call volumes, but more of a shift towards agents handling more complex (and emotional) calls. These are more demanding and support another expectation that contact centre staff need to be much less process driven and become knowledge workers who can flexibly address a wide range of issues for the customer.
So how do you keep knowledge workers knowledgeable? That requires a learning culture, regular and effective communication, as well as efficient performance support tools that staff can reliably trust and use with confidence. Let's take a look at how learning technology can be applied to deliver a more agile and dynamic customer service culture.

Build and maintain a product knowledge elearning portfolio

Every product and service your organisation offers to the market can be effectively explained using engaging interactivity, covering the key features and benefits, presenting how they sit within the wider portfolio. There is a commitment required to maintain and update this suite of knowledge modules, but when structured in an easy to access and intuitive fashion they can provide much improved consistency of understanding across your workforce.
The process needs to be fast, flexible and fit with the speed of product development and launch in your organisation - internal processes must be aligned with the e-learning for it to be engaging and responsive.

Virtual practice builds confidence and competence

Simulating customer interaction can help agents and advisors practice and model best practice behaviours. There are often significant constraints that will affect the call outcome based on what can be said, when and how. There is a fine balancing act to be struck between inflexible scripted responses and offering more flexible, "human" conversation, while remaining compliant.

Compliance/regulatory training can be automatically tracked and audited

Keeping compliant is a significant undertaking with high administration costs. Learning management systems automate the collection and reporting of completion data for later auditing purposes. Going beyond the letter of the law it is possible to have employees understand the spirit of the regulation to which they must comply. For example, no-one would argue with the need to protect data and treat customers fairly, but sometimes the regulation can overshadow the core message. Good e-learning design can address this.

Give customers and staff a shared learning experience

In the true spirit of self service, it makes sense to offer a similar experience for your customers and staff that ensures there is a shared understanding in place. A higher budget is often spent on 'superficial' customer communication and marketing than on staff training, often leaving the customer wanting more detail to inform their decision.
Staff also need detail and knowledge in order to serve customers well. Perhaps sharing these budget pots in a more balanced way will result in high quality learning and communication deliverables that will enable customers to self-serve, and contact centre staff to be more enthused and self-motivated about the products and services they offer.
Note that elearning content doesn't just have to sit inside an LMS - it can be on the external website, directly linked to applications your staff and customers use.

Less learning more often - focus on performance support

Product knowledge dates quickly. Pulling staff away from their jobs to sit in training sessions that do little to inspire, much to confuse, only for them to forget most of what was presented is not a productive use of time. Building learning opportunities into the everyday work flow is an essential part of a modern day contact centre environment. (See Less Learning More Often article for more on this).

Start staff learning before they arrive

The pre-induction learning portal is proving to be an excellent tool to dramatically improve new staff engagement and productivity from their very first day. The Aberdeen Group Report on Effective Onboarding Techniques and Strategies made this one of its key recommendations for organisations looking to reduce training costs and improve employee engagement.
As we move out of recession, there will be further pressure to retain talented staff at all levels. There is much evidence to show that staff decisions to stay with an organisation for the long term are strongly influenced by the experience they receive within their first three months of employment. The pre-induction learning portal is an excellent way to bridge the chasm of communication between accepting a new role and arriving on the first day.
Brightwave and Sky, the satellite television and media communications provider, worked together to build a highly engaging pre-induction experience that includes many of the recommendations made above, to good effect. Up to ten hours of learning covering product knowledge, compliance topics, as well as sales simulations, have led to staff arriving confident and competent. This has reduced induction training by one week and measurably improved sales and customer service performance. The portal also won the Most Effective Training Programme award at the recent Customer Contact Association Global Excellence Awards. It's a best practice model well worth replicating.

Serving a wider community

In a globalised and outsource driven economy keeping a consistent level of knowledge amongst suppliers, resellers, customers and your own internal staff can only be managed using technology. E-learning is a cornerstone of that strategy and, with the right design, deployment, and content management practices in place you can keep pace with the rate of change we are all experiencing.
In many respects as we hurtle forward, we need to manage knowledge in new ways. In the future it is less about "know-how" and more about "know-now". That means searching, finding, and acting at the moment of need. Hold on to your hats, it's only going to get faster.

Summary points

• Current trend to customer self-service will lead to a shift in agents handling more complex (and emotional) calls – a positive learning culture with regular and effective communication is essential to keep contact centre staff knowledgeable
• Give customers and staff a shared elearning experience - engaging elearning helps build and maintain product knowledge
• Simulations can help improve customer service and interaction
• Help staff understand the purpose of compliance and regulation with good e-learning design
• Less learning more often – focus on performance support
• Get staff learning before they arrive - the pre-induction or onboarding

IT training should focus on performance support

Charles Jennings great article on "How not to train" has been featured on trainingzone but I recommend you go back to his blog for a fuller version. His point is clear. Systems training delivers little value (negative value according to Jay Cross' comment) when following the traditional model of delivery. Train weeks before go live, provide little intervening support then let them loose once the system is up and (sort of) running. Might as well as not bothered, says Charles.

Systems rollouts are a specific case of the "elephant in the room" - training delivered by the wrong people, to the wrong people, at the wrong time, in the wrong way. This equates to no learning, and no valued added to individual nor organisation.

Even a good training delivery by the right people to the right people (this is where most training measurement settles for fantastic feedback on happy sheets) if delivered at the wrong time in the wrong way, yields no learning in the long term and no added value.

One point though to consider - if you can design e-learning (in the form of simulations) for delivery prior to go live - accepting that it does not mimic the live system exactly (80/20 rule applies) - you can achieve a great deal in terms of confidence building and familiarity with the underlying business processes the system embodies. This e-learning can then be quickly updated (using the right tools and resources) and used as performance support and ongoing induction for new staff. EPSS can then take the weight going forward.

Of course, nothing beats making a system intuitive to use in the first place. But then I'm now clearly asking too much of the world...

Move aside CPD, UPS is here...

This article originally appeared in Training Journal in June 2009 (PDF). In it I coin the term Ubiquitous Performance Support (UPS) as a better description of how workplace place learning will develop in the future. Comments welcome.

----------------------------------------------

Lars Hyland investigates how Continuous Professional Development is being transformed by digital connectivity and challenges how we assess competence and performance in the workplace.

The worst recession since the Second World War is having a profound effect on the workplace. Jobs are being lost in almost every sector, some being hit harder than others. Nearly half of the UK workforce plans a career change, by choice or otherwise. So, having relevant, marketable skills and experience is more important than ever and a priority for those wanting to stay in work or search for new work.

Training professionals are in the same position and must also remain skilled, as was recently demonstrated by the CIPD who responded to the changing economic conditions with its own set of redundancies in April. More significantly, perhaps, is the CIPD's own attempt to update its professional development programme and help build the skills of the HR community.

The new ‘HR Profession Map’ replaces the current CIPD Professional Standards and is a result of detailed consultation with HR directors across the main economic sectors, as well as senior professionals and academics. The map describes key HR knowledge areas, associated behaviours and sets out four bands of competence. This is designed to be more relevant to today's HR organisational landscape and deliver "sustainable capability".

Now, this could be said to be the goal for all workers no matter what their discipline, be they engineers or accountants. How do you stay relevant in a highly interconnected, global marketplace? Where does the responsibility lie for learning and development? Is it with the organisation you work for, or with you, the individual?

Personal brand challenges professional qualification as sign of quality

We all have anecdotes about our educational experiences, about how little we remember and how what we do remember has little practical value to the activities and jobs we do. Clearly, education strives to provide a platform for transferable skills, to give us adaptability and resilience to apply what we know in new and constructive ways.

Once in a job, continuous professional development intends to keep skills fresh and relevant, building on our real world experience. But does it? Too often qualifications misrepresent the value and capabilities of the person holding the certificate. All too frequently the curricula fail to keep up with the highly bespoke and rapidly changing realities of the workplace.

In today's digitally connected society, the value of a qualification is in danger of being superseded by a highly public individual record of activity and achievements - the personal brand.

Marshall McLuhan famously wrote in 1964 that: “The medium is the message”, recognising how new technologies impact our social and professional lives. The technology available today, from internet-enabled personal blogging to social networks such as Linkedin, enables the individual to provide the message personally and truly gives rise to the individual as the medium. This is a seismic shift in the flow of communication and information.

A controlled hierarchy has been replaced by a multi-nodal, interconnected network where each one of us control what we send, receive and participate in. The internet works this model efficiently and cost-effectively. The commercial world is now realising the shift in consumer attention with exponential growth in online advertising and marketing. We have always liked connecting, sharing and creating with others, but we now have the tools to do so easily. Television, news and print media are struggling to redefine their roles in the aftermath.

Education and training will follow this shift, as individuals realise they can consciously control their own learning and development. Crucially it doesn't have to look and feel like the classroom and lecture halls of old – although this remains a revelation to most adult learners.

Your personal brand - or in other words your social capital - could be described as a product of your academic, professional and life achievements and your network of contacts. Online media tools such as social networks (for example, Facebook, Linkedin, Twitter and Xing) and content sharing (blogs, wikis, Youtube, Flickr, Twitter again) make it easy for individuals to control their own personal learning and sphere of influence.

This social capital cuts right across normal organisational boundaries and structures. The speed with which contacts can be made and expertise shared renders many traditional learning experiences achingly slow by comparison and frustratingly one-dimensional. It is this movement which has significant implications for the design of CPD support.

Impact of informal learning on CPD

Jay Cross, an active proponent of informal learning in the USA recently commented:

"As networks continue to subvert hierarchy, successful organizations will embrace respect for the individual, flexibility and adaptation, openness and transparency, sharing and collaboration, honesty and authenticity, and immediacy. Training is obsolete because it deals with a past that won’t be repeated. Learning will be redefined as problem-solving, achieving fit with one’s environment and having the connections to deal with novel situations."

Disappointingly, this world-view has yet to establish itself in any widespread reality. Much workplace learning is primarily formal in its delivery, using methods that at best make cursory use of the technology available to support and nurture a more effective and lasting learning experience.

Slowly, this is changing. Various market research surveys and studies in the past 6-12 months reveal a transformation towards a more blended learning experience. There is also an increasing use of e-learning and online collaborative exercises amongst geographically distributed groups of peers and mentors.

Brightwave's E-learning Trends Survey 2009 demonstrated this transformation by polling learning and development specialists within large UK organisations (5,000 plus employees). The survey revealed that while 80 per cent of total training budgets are likely to be cut or stay the same, half of the organisations are expecting their e-learning spend to rise.

This shift is being driven by the learners themselves, rather than HR it seems. An independent study commissioned earlier this year by the training provider, Cegos found that: "Half of employees across Europe want more e-learning and blended learning during the next three years, while only about 40 per cent of HR professionals plan to develop more programmes using these techniques.

“Learners are also keener to embrace collaborative tools like blogs, forums and wikis – 44 per cent of employees want to see these techniques developed, compared to just 32 per cent of HR professionals. Face-to-face learning is more popular among HR, with 42 per cent of respondents wanting to see more classroom learning compared to 38 per cent of employees."

With time and cost pressures growing, there is a real appetite for more flexible forms of learning. The same study found that over 80 per cent of employees were pleased with their e-learning and blending learning experiences. Employees were even calling for more work-based scenarios, self-assessment and tutor/peer support, rather than a return to traditionally exclusive classroom formats. This implies that HR professionals need to understand how to leverage technology to avoid being completely bypassed in the future, as predicted by Cross.

CPD in real time - Ubiquitous Performance Support

With the advent of real time, anywhere access to learning opportunities, it is now possible to offer what might be termed Ubiquitous Performance Support (UPS). Using a flexible, integrated set of tools that centre on your internet connected mobile phone, you can instantly query your professional and personal network of contacts to provide advice and guidance at the point and time of need.

At the same time, you can access your own personalised repository of knowledge, learning tutorials and other relevant content. The outcomes of how you perform in each situation can thus be recorded and self (and peer) assessed to help you improve your performance the next time you find yourself in a similar situation.

Just think of the power this environment has to support individual learning and performance. Instead of the inherently "just in case" model of CPD, which is subject to problems of updates and relevancy, UPS offers a "just in time" model that delivers actionable learning and accelerates the acquisition of practical experience. E-learning is crucial in underpinning this whole process from pre-induction (getting new starters up-to-speed) to ongoing performance support.

This thinking also extends the concept of Personal Learning Environments (PLEs). Using Wikipedia (the reference resource of choice for the digital learner), PLEs are defined as:

"Systems that help learners take control of and manage their own learning. This includes providing support for learners to:

• set their own learning goals
• manage their learning; managing both content and process
• communicate with others in the process of learning

and thereby achieve learning goals."

Continuous Professional Development will need to find ways to accommodate this model of learning, providing a higher degree of flexibility and adaptability than ever before. This is more than likely to create some tensions. As the learning experience becomes more bespoke, it will increasingly challenge the concept of standards and levels of competency that are often used for comparison and assessment purposes.

Going further, how do you measure and certify completion? A common measure is contact time or hours learning. When using online tools, environments and peer networks, the learning becomes interwoven with normal daily activity - making it harder to quantify than attending a half-day course. Interestingly, the interwoven nature of the interaction is more effective in transferring the new learning experience into real performance improvement on the job.

Professional associations managing CPD credit schemes will need to work out viable and meaningful ways of measuring this learning activity when their target audience drifts away from more traditional learning. The International Association for Continuing Education and Training (IACET - www.iacet.org) is the caretaker of the CEU - Continuing Education Unit.

The IACET define the CEU as ten contact hours of participation in an organized continuing education experience under responsible sponsorship, capable direction, and qualified instruction. IACET CEUs may be: "Awarded by a college, association, company or any other organization willing and able to meet each of the ANSI/IACET 1-2007 Standard. Awarding IACET CEUs requires that a permanent record be established for each individual to whom IACET CEUs are awarded, and a transcript of that record must be made available upon request."

When learning activity is interwoven with other activities, how does this get meaningfully calculated? This is no doubt an interesting challenge, especially where learner activity records are spread out over many sites, services and personal interactions.

As I write this there is a significant amount of online discussion about the vagaries of measurement, including comments from the popular bloggers Tony Karrer and Harold Jarche. A serendipitous "Tweet" through Twitter pointed me to an amusing anecdote from Gloria Gery (http://www.gloriagery.com/articles/whydont). Gloria is a pioneer in the field of performance support systems and seeks real measures for learning effectiveness, she says:

“At a meeting one day, I suggested a new measurement criterion.

‘Why don't we weigh the students and report on a cost per pound?’

A deep quiet overcame the meeting. It was finally broken by a softly spoken question.

‘What?’

I guess I was being given a chance to reconsider, but I didn't take it.

‘Why don't we install a scale in the entry way,’ I said, ‘like the one they use for cattle. We can have each student stand on the scale before entering class each day. We can then calculate the return on our investment by volume.’

Needless to say, this attitude was a subject for much discussion both on that day and on my annual appraisal. While I wasn't exactly serious, the idea didn't seem any more irrelevant than some of the success indicators I was reporting on monthly.

None of the measurements I was supposed to take asked if anyone learned anything or if our interventions changed their performance.”

Measures that matter

As Gery rightly points out, traditional training measures (including hours spent "learning") demonstrate the separated nature of much training activity, which is divorced from the actual work context. Measures that matter - reducing errors, increasing productivity, reducing costs, increasing revenues are actually easier to track when learning is woven into the workplace environment.

CPD in its current form does contribute meaningfully towards this goal, but we really need to go further. We need to inject similar real time support across the board, just like my example above.

Looking forward

In lean times there is a tendency for organisations to cut back on overall training spend – although this short-term measure can in fact cause more long-term damage as it means you won’t be in good shape for the inevitable economic upturn and you risk losing the best talent.

In fact, there is an increasing importance of CPD during a recession, as re-skilling becomes more important for professional development with staff taking on new responsibilities if head count is cut. Furthermore, those that do take responsibility for their CPD are likely to be less impacted by the recession, and will come out with more skills.

Simply cutting training budgets is a mistake, because without effective investment in people and performance support when the economy picks up, opportunities will be missed. Indeed, many newly redundant people will discover that they can work productively in new ways outside the corporate structures they have left behind - and they may not return.

Instead of cutting budgets, organisations should instead focus their training attention on the business critical activities of the organisation. Thankfully, a new CiPD survey shows that despite the recession, 70 per cent of the HR community feels training will remain a high priority and CPD remains top of the agenda.

Social capital will inevitably grow in importance and the increased control we demand over our use of media - whether it be on-demand television or interactive shopping - will drive a wider thirst to be in control of our own learning and development. E-learning will continue to offer the most flexible learning opportunities and with mobile broadband internet access becoming more practical, my vision of ubiquitous performance support should become a reality for us all, not just the early adopters.

Google Goggles - targeted performance support

At last - I return. To many of you I may have appeared to have taken a previous post on sleep and memory a little too literally. While I now consider myself fully consolidated, what with holidays and a surge in demand for my e-learning services to contend with, it's proven difficult to post at the frequency I intended. So I figure I'm in need of some performance support...

On that note, I picked up this great Google Labs feature - Mail Goggles:

When you enable Mail Goggles, it will check that you're really sure you want to send that late night Friday email. And what better way to check than by making you solve a few simple math problems after you click send to verify you're in the right state of mind?


By default, Mail Goggles is only active late night on the weekend as that is the time you're most likely to need it.

I like this, and not just because it's clearly aimed at night owls like me. There is a lot to be said for preparing ourselves for performing a task, getting into the right frame of mind to execute as effectively as possible. The simple technique here of being asked to complete some mental arithmetic helps focus the mind. I like also the use of time pressure.

We need to apply thinking and concepts like this to learning and training activities to actively improve their efficiency and effectiveness. Tools that will help us ensure we are in an appropriate state of mind to begin and complete a learning task. Tools that will help learning professionals provide support and guidance to their learning communities before, during and after the learning experiences they design and deliver.

P.S. There's another great little tool - the Forgotten Attachment Detector - which prevents you sending an email without an attachment if you mention it in the body of the email. How many times have you done that? Simple, yet effective.

Location based learning

Jotyou is a location based messaging service for your phone. It basically allows you to send messages to friends which are received when they enter a specified geographical area. Check out the video for a feel for the service - it's especially well integrated with Google maps and a whole range of mobile phones.

Now the main focus of the service at present is on getting messages to people to come visit you in the coffee shop if they happen to be passing close by, or to remind yourself to pick up some milk when you are close to the grocery store, or better still for organised location based games. But the more I think about it the most exciting application of this sort of technology is to support learners in taking action on newly acquired knowledge/skills.

We know that context plays a key role in learning. Location is one such context. Anchoring new knowledge to relevant locations is an intriguing way to help push people into active application.

Perhaps on a wider performance level we can imagine messaging travelling sales reps or support engineers to automatically notify them of customers in the local vicinity who might value a quick update call/visit - linked to that message could be a prompt that reminds them to practice a particular rapport building skill, or offer a particular cross/upsell opportunity that would be relevant to that customer given their sales history.

Jotyou and other similar services could open up a whole new dimension of learning and performance support.

Google Trends

It's that time of year again, a time to reflect on trends past and future. Sparked by Tom King's comparison of authoring tools I thought I'd take a fresh look at what Google Trends can tell us about e-learning and the wider training industry.

There is a seemingly endless debate over how to spell the name of what we do. Are we "e-learning" or "elearning" or "eLearning"? Google Trends suggests that the hyphen is gradually losing ground over the past four years. So just as "e-mail" has become "email", this is perhaps a sign of our industry's growing acceptance.

Having said that, when you compare "training" to any spelling of elearning, our industry still hardly registers on the chart in terms of volume. Curiously, there is an annual peak in interest in training at the start of each year which then steadily declines through to Christmas. There is also a clear overall decline which is countered by a steady rise in news citings, maybe due to talent management and skills issues became more mainstream political issues. In terms of market activity and interest in e-learning in general, there are clear signs that more and more training is becoming blended or delivered fully online. In the US, the ASTD found in its latest State of the Industry report that 30.28% of learning hours were technology-based delivery in 2006. This can only have grown this year.

In the past 12 months, we've seen the emergence of genuine interest in Performance Support, Mobile Learning and Serious Games while for all the chatter in the industry this year, Informal Learning doesn't even register in its own right – yet. Perhaps this is because the shifting focus on supporting learning anywhere, anytime and using engaging, game/simulation design models is more naturally aligned with informal methods.